--- title: Maximus Blog | Leadership, Strategy & Human Capital Articles | sales leadership description: "sales leadership | Maximus International’s Blog is where you can learn about a range of topic areas, including: Leadership, Sales, Strategy and Organisational Development." --- [![maximus](https://blog.maximus.com.au/hs-fs/file-396417636-gif/image1/headerLogo.gif "maximus")](http://www.maximus.com.au/homepage.aspx) 02 9216 2800 [info@maximus.com.au](mailto:info@maximus.com.au) [![blog](https://blog.maximus.com.au/hs-fs/file-394688783-png/image1/wordpress.png)](http://www.maximus.com.au/blog) [![twitter](https://blog.maximus.com.au/hs-fs/file-397290307-gif/image1/linkedin.gif)](http://www.linkedin.com/groups?gid=2883235&trk=myg_ugrp_ovr) [![twitter](https://blog.maximus.com.au/hs-fs/file-396521286-gif/image1/twitter.gif)](http://twitter.com/#!/MaximusInternat) # A Maximus Exchange ## [The Changing Landscape of Sales Leadership](https://blog.maximus.com.au/blog/the-changing-landscape-of-sales-leadership) Posted by [Brent Duffy](https://blog.maximus.com.au/blog/author/brent-duffy) Nov 9, 2015 4:16:46 PM [![](https://blog.maximus.com.au/hubfs/107326169_8b4e8afd1f_o.jpg) ](https://blog.maximus.com.au/blog/the-changing-landscape-of-sales-leadership) On my recent holiday I read Dan Pink’s new book - [To Sell is Human](http://www.danpink.com/books/to-sell-is-human/). The chapters argue the growing importance of sales skills in both traditional and non-traditional sales roles. Dan’s perspective runs against the viewpoints of many that believe the art of sales is in decline. In a world full of information that is so easily accessible through technology, many think digital and social marketing is replacing the role of the traditional “salesman”. 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