A Maximus Exchange

Top Ten Blog Posts of 2013

Posted by maximusinternational

Jan 16, 2014 1:54:00 AM

Among all the terrific posts we published last year, be sure not to miss the most-read articles of 2013.

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Topics: strategy books, Competitive Advantage, succession plan, Resources, Sales Training, trends, Senior Leadership, Leadership Development Lessons, Organisational Development, Strategy, Harvard Professor Mills, General Business, Tips, Maximus, overcoming fears, Maximus Breakfast, Business, Customer Centricity, Leadership, maximus recommends, change, Leadership in Crisis, How To, Peter Bregman, Harvard, Maximus International, Maximus People and Authors

How to Achieve Sustainable Competitive Advantage: Part 2

Posted by maximusinternational

Apr 17, 2013 6:34:00 PM

“The golden rule for every businessman is this: Put yourself in your customer’s place.” – Orison Swett Marden

In part one; we outlined six questions to audit sustainable competitive advantage. This week, we shift our focus to customer centricity. Put simply, customer centricity is all about understanding your brand value and delivering it consistently to your customers and clients.

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Topics: Competitive Advantage, Resources, Strategy, General Business, Customer Centricity, How To, Maximus People and Authors