A Maximus Exchange

Top Ten Blog Posts of 2013

Posted by maximusinternational

Jan 16, 2014 1:54:00 AM

Among all the terrific posts we published last year, be sure not to miss the most-read articles of 2013.

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Topics: strategy books, Competitive Advantage, succession plan, Resources, Sales Training, trends, Senior Leadership, Leadership Development Lessons, Organisational Development, Strategy, Harvard Professor Mills, General Business, Tips, Maximus, overcoming fears, Maximus Breakfast, Business, Customer Centricity, Leadership, maximus recommends, change, Leadership in Crisis, How To, Peter Bregman, Harvard, Maximus International, Maximus People and Authors

How to Audit your Business Strategy

Posted by maximusinternational

Sep 14, 2013 12:54:00 AM

“The real challenge in crafting strategy lies in detecting subtle discontinuities that may undermine a business in the future.” – Henry Mintzberg

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Topics: Resources, Strategy, General Business, Tips, Maximus, How To, Maximus International

How to Achieve Sustainable Competitive Advantage: Part 2

Posted by maximusinternational

Apr 17, 2013 6:34:00 PM

“The golden rule for every businessman is this: Put yourself in your customer’s place.” – Orison Swett Marden

In part one; we outlined six questions to audit sustainable competitive advantage. This week, we shift our focus to customer centricity. Put simply, customer centricity is all about understanding your brand value and delivering it consistently to your customers and clients.

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Topics: Competitive Advantage, Resources, Strategy, General Business, Customer Centricity, How To, Maximus People and Authors

How to Achieve Sustainable Competitive Advantage: Part 1

Posted by maximusinternational

Mar 29, 2013 1:32:00 AM

“An organisation’s ability to learn and translate that learning into action rapidly is the ultimate competitive advantage.” – Jack Welch

Achieving competitive advantage is vital to surviving in an increasingly complex business environment. To achieve this, you need deep and meaningful insights into your organisation, your competitors, your industry and your market. It’s not about customer surveys and short range insights; you need to be creative with different sources of information. Journey maps, global mega trends, experience mapping, and customer and competitor observation research and analytics, are all key to achieving this knowledge.

Below we outline a model to audit your strategy, stimulate your thinking and refocus your goals for the year ahead.

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Topics: Competitive Advantage, Resources, Strategy, General Business, How To