“An organisation’s ability to learn and translate that learning into action rapidly is the ultimate competitive advantage.” – Jack Welch
Achieving competitive advantage is vital to surviving in an increasingly complex business environment. To achieve this, you need deep and meaningful insights into your organisation, your competitors, your industry and your market. It’s not about customer surveys and short range insights; you need to be creative with different sources of information. Journey maps, global mega trends, experience mapping, and customer and competitor observation research and analytics, are all key to achieving this knowledge.
Below we outline a model to audit your strategy, stimulate your thinking and refocus your goals for the year ahead.